Sustainability at the Heart of Vicki’s Business

From the moment Vicki launched her art business, sustainability has been at the forefront of her thinking. Her commitment to reducing waste and minimising her environmental footprint isn’t just a practice in the studio – it’s a way of life that she brings into every facet of her work. By reusing, repurposing, and recycling materials, Vicki ensures that her business aligns with her personal values, while also delivering beautiful, high-quality products to her customers.

A Conscious Approach to Packaging

One of Vicki’s key sustainability practices is her thoughtful approach to packaging. Rather than using new materials, she has adopted the same principle she uses at home – reusing wherever possible. Boxes and packaging materials are saved and repurposed, minimising the need for single-use packaging. Vicki jokes on social media that every corner of her house is packed with gift wrap, paper, and packaging she has ‘saved’, a habit she learned from her mother and shares with friends. This isn’t just an effort to reduce waste, but also a way of honouring the longevity of materials, giving them a new life each time they are used.

Ethical Product Development

Vicki’s love for the British countryside deeply influences her work, and her passion for nature is mirrored in the thoughtful way she develops her products. When designing new items, she takes into account both financial and environmental factors, often refraining from creating products that would contribute to waste or are already widely available. Small items, such as keyrings or magnets, for example, are intentionally left out of her product range due to concerns about their environmental impact. Instead, Vicki focuses on larger, more durable pieces, working closely with UK-based manufacturers that uphold ethical and sustainable practices.

Before introducing any new product, Vicki conducts thorough research, sourcing samples, and ensuring that the businesses she partners with share her commitment to environmental responsibility. Her past textile ranges, such as tea towels and cushions, were all produced in small batches, keeping waste to a minimum and supporting local, sustainable production processes.

A Business with Heart

At its core, Vicki’s business is a reflection of her values – a love for the environment, a deep appreciation for British craftsmanship, and a commitment to creating art that doesn’t come at the expense of the planet. Whether reusing packaging or choosing ethical manufacturers, sustainability is woven into the very fabric of her brand. For Vicki, it’s not just about producing beautiful art, but about doing so in a way that respects and protects the world around her.