Vicki Shortt

Navigating the balance between creativity and commercial success

Who is Your Art For? Navigating the Balance Between Creativity and Commercial Success

Art is a deeply personal pursuit, isn’t it? Whether you’re sitting in front of a canvas, shaping clay with your hands, or sketching out the latest idea in your notebook, there’s a certain magic to creating something that speaks to your soul. But let’s be real – there’s also a certain tension when you consider that art needs to sell if you’re going to keep the lights on. Finding the balance between creating soulful, meaningful art and being commercially savvy is one of the trickiest lines to walk.

hidden histories behind British landscapes

Hidden Histories: Exploring the Stories Behind My Prints

One of the most fulfilling aspects of my work as an artist is the opportunity to indulge in two of my greatest passions: travel and history. Each of my digital landscape designs carries with it a story, and I take immense pleasure in researching the locations and landmarks that form part of my collections. By weaving together the past and present of these places, I can capture not just their visual beauty, but also their hidden histories. It’s this combination of art and storytelling that breathes life into my prints and makes them so much more than simple depictions of the landscape.

Capturing Treasured Memories Through Art: Connecting People with Places

We all have those special places that evoke vivid memories – whether it’s a countryside walk, a family holiday, or the location of a significant life event like a wedding or anniversary. The power of a place to transport us back to cherished moments in time is profound, and there’s no better way to capture those memories than through art. Whatever the connection to your special places, using art to encapsulate memories allows them to live on, long after the moment has passed.

A Little Something New: Short Films, Murals, and a Step into the Unknown

Earlier this year, I had the exciting opportunity to step outside my usual creative projects and dive into something completely new – film! It all started with an invitation to be involved in a short promotional film for Great Western Railway (GWR), and from there, the adventures snowballed. Alongside an artist friend, I spent a couple of wonderful days traveling across the scenic West Somerset landscape, hopping on and off trains, buses, and even a heritage steam railway, all to showcase how easy it is to get to Taunton by train and explore the surrounding areas.

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